OOOii [OPEN INTERFACE]

09.25.2011

Gucci recently launched its Gucci Immersive Retail Experience initiative that will see interactive digital signage systems deployed progressively to Gucci's flagship stores around the world over the next two years. The Immersive Retail Experience initiative went live for the first time in Gucci's flagship store on Sept. 21, the first day of Milan Fashion Week and the day when Gucci Creative Director Frida Giannini presented her Spring/Summer 2012 women's collection.

11.17.2010

This XL event will bring some great national and international speakers to the stage; Dave August of OOOii will talk about his use of Flash in JJ Abram’s Star Trek, as well as his creative input to movies such as Fast & Furious.

07.07.2010

The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 24,000 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.

10.27.2009

ISMAR (International Symposium on Mixed and Augmented Reality) is the premier international meeting place for the Mixed and Augmented Reality research community, which is now celebrating its 10th aniversary. This year, Kent Demaine was asked to speak on behalf of OOOii on our approach to next generation content in the VR/AR space. The challenging nature of this new evolving space has led OOOii to structure the company as a hybrid of VFX, VR, Interactive, and Gaming companies. This methodology allows us to build content created with emerging technology while maintaining aesthetic quality and user experience. This discussion went into the different advantages and lessons learned by these industries, which can now be applied to creating this new category of content.

09.16.2008

OOOii has been selected to showcase its technologies at the upcoming immersive conference. A groundbreaking international conference, 5D: The Future of Immersive Design explores the profound impact of rapidly changing technologies in design for narrative media — film and television, game design, animation, interactive media, architecture and environment — for artists, designers, scholars, educators, and students. The event, already stirring great interest, will be attended by over 500 award-winning production designers and art directors, visual and digital artists, designers, architects, animators, as well as leading academics in these fields and their students: the future of the industry. GET IMMERSED!!

08.04.2008

As a means of introducing the members of the Directors Guild to immersive technologies, the designers at OOOii developed a multi-touch table that would head track the viewer allowing full 3D interaction with the holographic content. The intent was to utilize multiple immersive technologies simultaneously to create an experience in which the technology becomes transparent and intuition governs exploration, a recurring theme in most successful immersive design.