ISMAR 2009

19 October 2009
ISMAR (International Symposium on Mixed and Augmented Reality) is the premier international meeting place for the Mixed and Augmented Reality research community, which is now celebrating its 10th aniversary.

This year, Kent Demaine was asked to speak on behalf of OOOii on our approach to next generation content in the VR/AR space. The challenging nature of this new evolving space has led OOOii to structure the company as a hybrid of VFX, VR Interactive, and Gaming companies. This methodology allows us to build content created with emerging technology while maintaining aesthetic quality and user experience. This discussion went into the different advantages and lessons learned by these industries, which can now be applied to creating this new category of content.

The presentation was well received by many leading members of the community and was listed as a highlight of the conference at