Gucci recently launched its Gucci Immersive Retail Experience initiative that will see interactive digital signage systems deployed progressively to Gucci’s flagship stores around the world over the next two years.

The Immersive Retail Experience initiative went live for the first time in Gucci’s flagship store on Sept. 21, the first day of Milan Fashion Week and the day when Gucci Creative Director Frida Giannini presented her Spring/Summer 2012 women’s collection.

The OOOii Real Time servers that have been developed to drive all of the displays have been designed to be massively scalable to allow for immersive experiences throughout the store. The technologies that are being installed not only allow ultra-high resolution 4k and 5k imagery to be displayed across the numerous high-resolution Planar displays, but in a second phase will also give a customer the ability to interact with the content in intuitive ways.

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